1. Information Collection and Use
A Website is capable of collecting certain information about persons who access a Website or attempt to use its account functions. Types of information that are or may be collected by a Website, and uses of that information are set forth below. BuildMore is the sole owner of the information collected on a Website. To the extent that BuildMore provides access to this information to others, the parameters for disclosure are described in this statement. BuildMore collects information from our users at several different points on our Website. This Section 1 sets forth the types and sources of data collected, along with some specific uses of each type of data. Additional uses of data are described in Section 2.
- Registration and Applications
- Electronic Mail and Forms
Transmission of email sent to us through our Website using our customer service web forms is “secure” by conventional industry standards; email otherwise sent by the Internet may not be secure. Please be aware that when you receive a receipt acknowledging your email, it means that the message has been routed into the Internet, and not that the message has been received by us. BuildMore may retain the content of any customer service web form or email that BuildMore receives, the email address from which it is sent, and our response. Content and other information related to e-mails sent by user to BuildMore may be used as testimonials or for other marketing purposes, except that no marketing communications unrelated to the subject matter of the submission will be sent to the e-mail address from which such e-mail or form is sent unless the user specifically elects to receive additional marketing materials or we obtain the e-mail address through another avenue that permits such use. In all cases, e-mail addresses may be compared to subscription or customer lists of BuildMore and its business partners.
- Search Engine
When a user performs a search on a search engine within a Website, BuildMore may collect information regarding the search query and topic to assess areas of interest to users of a Website in general. Such information is not tied to individual identities in any way except that the query (or a record of location of results for the query) may be maintained on the user’s computer by means of a cookie (see section 1.e below) for the conveniences of the user. As necessary to provide service, BuildMore also may record information for every search request (disassociated from personally identifiable information) and use that information to solve technical problems with the service and to calculate overall usage statistics.
- Orders and Purchases
BuildMore requests information from the user on order forms and financial applications. Here a user must provide identity information, contact data, shipping addresses, and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill customer’s orders. If BuildMore has trouble processing an order, this contact information is used to get in touch with the user. This information may be retained for record keeping and legal purposes, but will not be shared with unaffiliated entities except to the extent necessary to process and ship the user’s order or to fill the application.
- Log Files
We use IP addresses and web server log files to analyze trends, administer a Website, track user’s movement, and gather broad demographic information for aggregate use. Additionally, in areas of a Website requiring registration, we may use this information from time to time to police a Website for unregistered users (but BuildMore undertakes no obligation to do so). Information of this type may be combined with cookies or other sources of information for these purposes. Specifically, through the use of web server log files, any or all of the following information may be accessed, collected, analyzed, and stored during or after your visits to our Website: the name of the domain from which you access the Internet (for example, “aol.com” if you are connecting from an America Online account); the date and time you access our Website; the pages that you visit on our Website and the sequence in which you visit them; the amount of time that you spend on any given page of our Website; the Internet address of a Website that you visited immediately before visiting our Website; the Internet address of a Website from which you linked directly to our Website, if any; the Internet address of a Website that you visit immediately after leaving our Website; the type of operating system on your computer; the type of browser that you are using to view a Website. These and similar types of information may also be collected by “web-bugs,” or single-pixel gifs and other means.
If a user wishes to subscribe to a newsletter of a Website, we ask for contact information such as name and email address. This information will be used to provide the newsletter and for any purposes elected by the user in the subscription form, and may be compiled with other information as described herein.
- Surveys & Contests
If you submit information in response to surveys or for entry into contests, your submission is completely voluntary and any information submitted may be used for any of the purposes in Section 2 or otherwise specified in the rules or disclosures associated with the survey or contest.
2. Internal Use
BuildMore will use the information obtainable from a Website for editorial and feedback purposes and for the following purposes.
BuildMore will provide aggregate information from the sources listed in Section 1 to its in-house and independent sales representatives. BuildMore will also use the information for marketing and promotional purposes, for a statistical analysis of visitors’ behavior, for product development, to inform advertisers as to how many visitors have seen or clicked on their advertisements, to target markets and to formulate its own proprietary business strategies and plans. Any information that you actively supply to us, such as names, postal and email addresses, and phone numbers may be added to our databases and if you elect to allow such use, may be used by us to contact you regarding Website updates, new products and services and for any other purpose specifically allowed by you when you supply such information.
Where completion of a sale or shipment requires the use of information, such as credit card information, shipping addresses, and contact persons, BuildMore will use the information to the extent necessary.
- Web Development and Enhancement
BuildMore uses the data collected to analyze trends, administer a Website, track user’s movement, and gather broad demographic information for aggregate use, to monitor or to improve the use and satisfaction of a Website, and to customize, upgrade, or configure the layout and content of a Website.
We will share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person.
- Transaction Requirements
We use outside shipping companies to ship orders, outside credit reporting agencies to assess requests for credit, and outside credit card processing companies to bill users for goods and services. These companies do not to our knowledge retain, share, store or use personally identifiable information for any secondary purposes, but we do not undertake to confirm, investigate, or police their practices.
We may from time to time partner with another party to provide specific services. When the user signs up for these services, we will share only the names and other information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services, but we do not undertake to confirm, investigate, or police their practices.
BuildMore’s Websites take precautions to protect our users’ information. When a user submits sensitive information via a Website, the information is protected both online and off-line as set forth in this section. All requests for financial and business sensitive information (to the extent such sensitivity is known), and all responses in the normal course thereto are encrypted and protected with the SSL encryption software. You can confirm that pages are encrypted by viewing the lock icon on the bottom of most browsers. We also take the measures off-line to protect your financial and known business sensitive information as we use to protect our own such information.
6. Site and Service Updates
7. Notification of Changes